Is ‘radio local’ still the audience grabber when it comes to bad weather, emergencies and localised disaster?
I have been following a debate online and a user had this to say:
“Weather? I can look at my iPhone home screen or check the web. Or, given the detail you often get told every hour on local radio, I can look out the window.
School closures? I can go to my school website and find out immediately if the school is open / closed. I don’t have to wait until 8am and I don’t have to listen to boring lists of schools that I’ve no relationship with.
Impassable roads & traffic incidents? My sat nav will tell me about the ones that are likely to affect me, not problems at the other end of the county / country.
Entertaining music that I like? Spotify is quite good at that too.
This is why local radio is dying – technology has found better solutions to the problems that it solves”.
It’s a viewpoint – not mine, but it’s an opinion that broadcast developers should think carefully about when building their business model. Fact is the wily consumer controls all these days something many in the stationary broadcast sector choose to ignore. Content and integration is everything if you are to succeed, yet alone survive, in this crowded marketplace.
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